Online surveys, especially those with open-ended qualitative questions, receive low engagement that often lack sufficient depth for meaningful decision-making. With Perceptional, your end users can have engaging, context-aware, and in-depth conversational interviews that have been demonstrated to increase response rate and response depth. Perceptional is proven to solicit qualitative results that are 5x more in-depth than a survey.
While Perceptional is a great tool to get actionable insights, much faster than traditional interview methods, it is not meant to entirely replace traditional research. Rather, our customers use Perceptional to augment their existing research practices to provide more ways to effectively engage with their end users.